At this inaugural meeting of the University of Hertfordshire/CIM Marketing Club we will take an in-depth look at influencer marketing.
Influencer marketing has risen in popularity among brands in recent times. Marketers are noticeably appreciating the value of influencers in raising brand awareness, creating authentic content and driving engagement.
But how can brands ensure authenticity and how do brands find the right influencers? Should influencers be given creative freedom and how do you minimise the risks? And how do you measure the ROI of your influencer strategy?
A leading advocate of the craft is Mumsnet’s Amie Shearer, Head of Influencer Marketing who is responsible for managing the Mumsnet Influencer Network of over 10,000 UK bloggers, vloggers and social media stars.
Amie will explain how Mumsnet and Gransnet meticulously go about recruiting, selecting and managing the best influencers to work on campaigns both for themselves and brand partners.
Speaker Amie Shearer
Amie manages Mumsnet’s network of over 10,000 influencers. Her team develops and manages thumb-stopping, award-winning campaigns for clients such as Dreams and McDonald’s utilising the members blogs, vlogs and social channels as well as the Mumsnet and Gransnet (women 50+) platforms. With a broad background in brand management and social media, Amie has been immersed in optimising influencer marketing since 2014. She’s passionate about transparency, trust and meaningful reporting as well as diversity and representation agenda across all forms of marketing.
The aim of the Marketing Club is to give practising marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.