September 25, 2019

9:00 AM - Cheltenham

Being found easily on Google is one of the greatest challenges of digital marketing. This computer-based session will explore how the Google search engine works. To help you develop your technical knowledge and supercharge your website’s performance in the organic (free) search results. We will also explore how to brief and set performance criteria for both internal teams and external agencies.

Delegates should bring laptops and their google account login details to fully participate in the session. 

Topics covered will include:

• How Google search engine works and presents information.
• Planning and defining your SEO strategy
• Essential SEO activities to ensure your website is search engine friendly
• How to utilise free Google Tools to deliver vital insight to support SEO strategy
• Supercharging – identifying what’s current and where you should be focusing your future SEO efforts
• How to utilise free Google Tools to deliver vital insight to support SEO strategy
• How to brief and set performance criteria for website development, search agency or consultant’s performance

Nick Day delivers a variety of marketing training courses through the Chartered Institute of Marketing (CIM) and the Directory of Social Change (DSC).  He’s delivered in-house training for many commercial and charitable organisations including Sony, British Airways, Royal Mail, Parkinson’s UK, Age UK and Amnesty International.

At Basingstoke College of Technology (BCoT) Nick has delivered CIM qualifications for more than 10 years.

This event is aimed at marketers with a basic understanding or experience of Google SEO and their key search words seeking to supercharge their SEO activity and identify areas to focus effort. 

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Regional Events team to make your booking.

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Kohler Mira Ltd
Cromwell Road
GL52 5EP
United Kingdom

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Sector: Non-specific

Region: South-West
Map link: click here

Speakers: Nick Day


Regional Events team


+44 (0)1628 427340


  • Member: £80
  • Studying member: £80
  • Student: £105
  • Non-member: £105

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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