October 08, 2019
6:00 PM - London
**PLEASE NOTE, THIS EVENT HAS BEEN RE-SCHEDULED TO 19 NOVEMBER 2019**
There has been a great deal of media coverage recently (that’s an understatement) on Climate Change and clarion calls for us ALL to change our behaviour if we are to save the planet from ecological disaster – close to home the challenges the UK faces to achieve the Net Zero emissions target by 2050 are immense.
It could be claimed that marketing and marketers are part of the problem; as a significant driver of excessive consumerism. So, what can marketing and marketers do to become part of the solution?
This WBA/CIM Marketing Club event will look at some insights on what motivates consumer behaviour and the techniques that can be employed to change the way people behave, and how marketers can help turn the tide.
CPD category: Strategy
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.