November 07, 2019
10:00 AM - Colchester
This full-day CIM masterclass has been created to provide B2B marketeers with the tools and skills needed to produce and manage a successful marketing strategy for a B2B audience.
The workshop will touch on various B2B specific topics, and will cover the use and importance of different marketing channels and practices to help you attract the right customers to your organisation. The day itself will include a number of workshop sessions which together will leave delegates knowing how best to understand, track, engage and grow their B2B customer base.
10:30 Start with strategy – Trevor Nicholls, Klood Digital
11:20 Coffee Break
11:40 Your buyer persona – Trevor Nicholls, Klood Digital
12:30 Building rapport on autopilot – Alex Curtis, The Lead Engine
14:00 Showcasing your expertise: Delivering B2B website excellence – Bruce Burgoyne and Paul Lymer, Mackman
14:50 Coffee Break
15:10 Keep the conversation going: LinkedIn – Ed Goodman, SocialB
Whether you are new to the B2B sector, or are looking to refresh your existing B2B marketing strategy this CIM masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.
Non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.
CPD Category: Strategy
Duration: 5 hours
Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.