November 05, 2019
6:00 PM - London
At our latest CIM/LCF Marketing Club event, Laura Phipps, Head of Communications and Engagement at Alzheimer's Research UK will talk about the challenge the charity faces to challenge old attitudes to dementia and how a collaboration with the Alzheimer’s Society led to a year-long campaign, called 'Dementia Revolution', which delivered stunning results.
Through Dementia Revolution, the two charities aimed to build a team of more than 2,000 runners in the Virgin Money London Marathon.
Not only was this target reached but the runners’ inspirational efforts helped to raise more than £4 million for the campaign. More than 800 volunteers also took to the streets of London to cheer the Revolutionaries along the iconic course and across the finishing line.
Dr Laura Phipps is Head of Communications and Engagement at Alzheimer's Research UK, the UK’s fastest growing medical research charity. Her department is involved in media and PR work, public engagement, science communication, fundraising support and case study management, as well as producing health information about the condition in a variety and formats and languages.
She completed her DPhil in Cancer Biology at the University of Oxford in 2011 before joining Alzheimer’s Research UK over eight years ago.
Attendance to this event is free for London College of Fashion students.
CPD Category: Integrated marketing communications
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.