January 23, 2020
9:00 AM - Shepton Mallet
This is a joint event with Mendip District Council. Our interactive Search Engine Optimisation (SEO) workshop, is designed to provide SMEs with practical, and relatively low-cost, ideas to improve their search rankings on Google and other search engines to ultimately generate traffic.
After a brief update on current SEO developments, we’ll discuss Google’s key ranking factors and some of the myths that might cause confusion. We’ll discuss Google’s view of the role of mobile, a positive user experience (UX) and the value of meta data in the context of search. We’ll outline some of the key actions that can be introduced relatively easily and discuss the main aspects of a longer term SEO plan.
CPD Category: Digital integration
Duration: 2 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 11:45. If you are a non-EU resident, please contact the Regional Events team to make your booking.