October 29, 2020
9:00 AM - Cardiff
CIM Wales are proud to present our next Masterclass event on 'Strategy’.
In this session we will explore what constitutes a marketing strategy, what you need to know before you develop one, brand positioning and lessons on product/ market development, how to define your target audience, and, crucially, measure the value of your marketing.
As ever with the masterclasses, this event has exceptional guest speakers who will offer both cutting edge insight and practical tips and tools you can implement immediately. Don't miss out on this vital and very popular topic.
09:30: Welcome – Gavin Davies, Chair of CIM Wales
09:40: Strategy before tactics – Georgina Lewindon, Glew Marketing
10:20: Title to follow – Justin Jackson, Digital Remit and CIM tutor
11:00: Coffee break
11:30: Developing your brand position – Dan Lewis, Spindogs
12:10: Title to follow – Massimo Santoro, Markes International
13:50: Title to follow – Sarah Kerrigan, Social Strategist and CIM tutor
14:30: Measuring the value of marketing – Sameer Rahman, The Royal Mint
15:10: Close and networking
15:30: Event ends
The £140.00 non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be claimed after attending the Masterclass.
CPD category: Strategy
Duration: 5 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 15:30. If you are non-EU resident please call the Regional Events team to make your booking.