Boost your employability

We will put a series of questions to KPMG’s Head of Marketing National Markets, Deborah Holmwood, and invite you to ask your own questions as we step into the world of a “Big Four” accounting organisation, KPMG.  

You will learn about a typical day as a professional marketer, what skills and behaviours will make you successful, and how to impress your future employer by doing things differently.  

A career in marketing can take many forms, with each requiring a unique approach and set of skills to be successful. The approach and skills required evolve and shift as the social, political, financial, and technological landscape develops. This constant desire for change – whether by choice or to remain relevant – is equally exciting and challenging. Whether you are studying at university or have had your first taste of working in a marketing role, it is vital to understand what employers expect from their workforce so you can meet those demands. 

Gain the confidence required to land the role you really aspire to do or work for the organisation you admire. Learn useful tips on how to stand out from the competition. Understand the importance of making yourself the best brand you can be. Find out what skills and competencies will boost your employability. If that is not enough, you can ask the experts questions to help you progress to the next stage in your career, whether that be as you graduate from university or to move from one job to the next.

Deborah Holmwood will discuss the following: 

• A typical day working as KPMG’s Head of Marketing National Markets

• 5 skills and/or behaviours to learn

• Happy working, happy living

• Top tips to impress employers

The webinar will start at 13:00 GMT, will last about an hour and is inclusive of a live Q&A.

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.