Chinnovation – why it matters to your brand

Selling in China is complicated and driving the right growth is key in this fast-paced digital landscape. Brands need a China-specific strategy that engages with consumers in the right way to hit sales targets and increase awareness.   

In this session, Domenica Di Lieto will examine why brands need to rethink common misconceptions and myths about entering China. She'll share her in-depth knowledge of creating meaningful campaigns for B2B and B2C audiences, that deliver real sales performance, by using recent hit campaign case studies. 

What you'll learn from the session: 

Redefined marketing communication in today’s China

• Beyond localisation

• Beyond WeChat

• Beyond B2C communication

Cutting through the noise and marketing the right way in China

• Out-of-the-box thinking

• The human touch - how to trigger emotion, prompt conversation and steer buyer behaviour

• Brand rejuvenation - branding for now and the future as GenZ reshapes the game

From brand marketing communication to campaign conversion

• Do influencer campaigns only work for consumer brands?

• Lost in digital jungles? Which channel choice is best?

• Measuring brand success

By the end of the session, you'll discover all you need to know about the unique approach required to grow and scale brands in China. 

Emerging Communications UK is an award-winning marketing agency that activates ambitious brands in China. Domenica has almost a decade's experience in China marketing and over thirty years at agencies working on the ground in sales and marketing, as well as the client and media own side. She also holds a postgraduate diploma at CIM level. 

In 2015, Domenica founded Emerging Comms after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries. With dedicated teams in London and Shanghai, Domenica has built a consultancy that uses original thinking and marketing flair to develop fresh, cohesive and achievable campaign ideas. 

Emerging Comms has produced new standards of China strategy and sales in a broad range of B2B and consumer sectors. Creating a superb track record for industry and company leadership in Europe and China, including team building and new roadmaps to sales success in China and Chinese inbound markets.

The webinar is kindly hosted by the CIM Wales Group and will last approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here or on the image at the top of the page.