• CoBrowse

    • April 18, 2023

    9:30 AM - Belfast

    Ed Henderson from Ardmore Advertising and Andrew McComb from Built For Growth, will lead this session on how to use analytics to turn good marketing campaigns into great marketing campaigns. The session will provide practical and structured insights into using Google Analytics as the core source and backbone of campaign measurement, and introduce Google Analytics 4 and what it means for the future of effective campaign measurement.

    This session is aimed at those responsible for planning and running marketing campaigns, who are familiar with Universal Google Analytics and who are keen to learn about integrated measurement across awareness and impact, through to clicks and conversions. 


    CPD category: Monitoring and measuring effectiveness
    CPD duration: 1 hour

    Guests will be able to enjoy breakfast and refreshments and the opportunity to network with fellow delegates prior to the event starting. Registration and networking is from 09:30, the event starts at 10:00 and finishes at 12:00.

    CIM members and non-members are welcome, so book now to secure your place.

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    The MAC
    St Anne's Square
    10 Exchange Street West
    Belfast
    Co. Antrim
    BT1 2NJ
    United Kingdom

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    Sector: Non-specific

    Region: Ireland
    Map link: click here

    Speakers: Ed Henderson, Andrew McComb and Andrew Lemon

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £15.00
    • Non-member: £20.00

    The prices shown are inclusive of VAT. If you have any specific dietary or accessibility requirements please contact the Events team.

    Please book online for this event. If you cannot do so, please call the CIM Events team on +44 (0)1628 427340.