Participation - the 8th P in the marketing mix

The traditional seven P’s of marketing combine to make up the marketing mix and include product, price, place, processes, people, physical evidence and of course, promotion. 

Whilst these are still relevant, for the modern marketer there is an important eighth P - Participation. Participation isn't new for marketers, we have been getting involved in the conversations and activities that matter to our audience for a long time. But it has never been as important as it is today, driven by trends such as social media, experiential marketing and social proof.

In this webinar Joolz Joseph will take you through why participation is key to your marketing mix, with examples and ideas on how you can get involved, whatever your business. 

Speaker: Joolz Joseph 

Joolz is a Fellow of the CIM, a marketing motivator and email consultant as well as a university lecturer. She has worked with a variety of businesses from international corporations to niche boutique businesses. With around 30 years commercial experience, she continually embraces fresh perspective and is never afraid to challenge established thinking.

The webinar is kindly hosted by the CIM East of England Group and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here or on the image at the top of the page.