• CoBrowse

    • October 10, 2023

    1:00 PM - Webinar Express

    Nearly a decade after Binet and Field’s seminal work, ‘The Long & The Short of It,’ we delve into why pitting performance against brand marketing is a false dichotomy.

    In this talk we explore the dawn of a new era in marketing effectiveness. Dive deep with us into how these perceived divergent strategies work together to fuel digital marketing success, crafting a holistic and sustainable marketing approach.

    Join us to recalibrate and reintegrate your marketing endeavours for unparalleled impact.

    During the session you’ll learn:

    • Legacy insight: Revisit Binet and Field’s influential work, ‘The Long & The Short of It.’
    • Myth busting: Understand why opposing brand and performance marketing is misguided
    • Holistic strategy: Grasp how brand and performance marketing collaboratively enhance digital efforts
    • Unified approach: Learn to combine branding with performance for a cohesive marketing strategy
    • Sustainable impact: Discover how to ensure enduring success and market resonance

    The session will be ideal for:
    - Marketing practitioners | From novices to leaders keen on refining their strategic approach
    - Digital marketers | Intent on optimising strategies in a changing digital landscape
    - Brand managers | Eager to integrate branding with performance metrics
    - Business leaders and entrepreneurs | Seeking a comprehensive view of effective marketing
    - Marketing students | Wishing to bridge academic knowledge with real-world trends

    Speaker: Alex Murphy, Co-founder of Balance

    Alex Murphy, Co-founder of Balance - a leading financial services digital marketing agency - brings a rich background in marketing leadership. Formerly the Marketing Director at Admiral and the Head of Performance and Digital at Gocompare, Alex also spearheaded E-commerce and digital strategies at the Royal Mint. With two decades of digital marketing expertise, he seamlessly integrates the timeless principles of traditional marketing to drive unparalleled success in today’s digital landscape.

    The webinar is kindly hosted by the CIM Wales Group and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

    To register for this webinar please click here or on the image at the top of the page.

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    Sector: Non-specific

    Region: Wales

    Speakers: Alex Murphy

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    This event is free