Events & Networking

February 07, 2024

1:00 PM - Marketing Club

2023 was undoubtedly the year of AI - with generative AI tools like ChatGPT and Midjourney edging their way into mainstream consciousness. However, whilst generative AI models and tools can drive business growth, productivity, and innovation, the sheer volume of tools available can be overwhelming and make it difficult to know where to start.

Join this informative webinar with Sophie Wooller, Chief Operating Officer at digital marketing agency Croud, for a how-to guide to some of the most popular generative AI tools out there - and a look at how marketers can leverage these tools to drive business growth.

Speaker: Sophie Wooller, Chief Operating Officer at Croud

Sophie is the UK Chief Operating Officer at digital agency Croud, where she leads the performance teams, enabling them to deliver outstanding digital marketing services for clients including Compare the Market, Amazon Prime Video, IWG, Selfridges, and many more.

Prior to this, Sophie headed up Croud's digital transformation team, and before joining Croud she worked in a number of data, tech and business strategy focused roles at companies including Deloitte, iProspect (part of Dentsu), and The Programmatic Advisory.

What is the CIM Marketing Club?

The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners.

To register for this webinar please click here or on the image at the top of the page.

This event has now passed