Brand, culture and reputation – who takes responsibility?

October 13, 2016

6:00 PM - Gloucestershire

Brand communications are not just for consumer-facing companies with fancy advertising campaigns, the relationship between brand and culture lies in the values of an organisation, how they are lived ‘from the inside out’, and the reputations they have earned. Gemma McGrattan, Director at Synergy Creative, recent proud winners of the Institute of Internal Communications Best Agency Award and CIPD Best Consultancy Award, will share the latest research and insights. Gemma will give you a behind-the-scenes look at the people experience strategies of Synergy’s clients including ODEON & UCI Cinemas. Gemma will also explore: • What’s the role of leadership in shaping culture and communicating the brand? • Who takes responsibility for ‘living the brand’ in your organisation? • What steps can we take as marketers to harmonise brand, culture and reputation in pursuit of our organisations’ goals? CPD duration: 1.5 hours CPD category: Brand Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.