Marketing and Finance: finding the common language

October 27, 2016

8:00 AM - Cardiff

With finance directors keen to see return on investment on marketing spend, and marketing directors eager to demonstrate it, there's no reason why we can't find a common language to develop a stronger working relationship between both disciplines.

It’s not a case of marketing v finance – we all have the same goals. It’s simply a case of finding smart ways of working together to ensure maximum business success whilst meeting our customers’ needs.

Join us on the 27 October to hear from Principality Building Society Directors; Anne-Marie Koukourava, Director of Marketing and Tom Denman, Deputy Finance Director where they'll be sharing insightful examples on how they, and fellow directors, ensure everyone works together to maximise success for all involved.

Speakers:

Anne-Marie Koukourava, Director of Marketing - Anne-Marie is an accomplished and passionate strategic leader with over 20 years’ experience in the financial services industry (insurance, finance, banking) working in large scale organisations. Having operated at executive / board level for over eight years, she has experience across a number of disciplines, particularly marketing, customer management, sales management, strategy development and planning, supplier management/ procurement and commercial leadership.

Tom Denman, Deputy Finance Director - Tom is an experienced commercial finance professional with both UK and international experience having spent four years in Australia. He has worked in a number of different industries in both traditional finance roles as well as partnering and strategic planning. He has led a number of M&A transactions in recent years and is currently responsible for the finance function at Principality along with legal and procurement services.

This is a great opportunity for marketers and finance professionals to learn from leading senior marketing and finance directors, and take away key insights into how we actually both talk the same business language and, when working in partnership, can satisfy common business goals.

CPD duration: 1.5 hours
CPD category: Insights

Registration and networking is from 08:00; the event starts at 08:15 and finishes at 10:00. If you are non-EU resident, please contact the Network Support team to make your booking.

This event is support by ACCA.