The relevance of a TV advertising career in our digital world

February 09, 2017

5:30 PM - Manchester

Jason Spencer, Business Development Director, and Michelle Monks, Partnership Manager, will take us through the reasons behind ITV's continued success and why they chose a career in TV advertising at ITV, home of the iconic Coronation Street and I'm a celebrity Get me Out of Here.

ITV is an integrated producer broadcaster - operating the largest
commercial family of channels in the UK, producing content for both
their own channels and third parties in the UK and increasingly
overseas.

This includes:
The power of popularity - how TV has developed over the last decade; audience engagement; live versus recorded; and the profit potential of TV.
Working in ITV advertising – what to expect, relationships with agencies and skills required.

Jason has been Business Development Director at ITV for the past five years driving growth and innovation. ITV Commercial has evolved outside London across its nine regional commercial teams through working in partnership with marketers and agencies to help brands thrive. Prior to ITV, Jason spent most of his career at media agencies – from planning roles at Carat and PHD in London to running PHD North in Manchester.

Michelle has worked at ITV since graduating in 2010 and is now Partnership Manager, focusing on revenue outside of traditional spot advertising and how ITV can better connect to brands. Michelle will be able to provide valuable insights into working in TV advertising as your first job and some tips on how to develop your career.

CPD category: General business skills
Duration: 2 hours

Registration is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are non-EU resident, please call the Network Support team to make your booking.