What's the point of LinkedIn?

March 29, 2017

9:00 AM - Brighton

Since its official launch in May 2003, LinkedIn - the B2B social networking tool - has grown to over 450 million members worldwide. However, it is arguably still under-used by many who have joined.

In December 2016 Microsoft purchased LinkedIn, and it's had a big makeover!

Chartered Marketer Luan Wise will guide you through creating the perfect profile and show you how to maximize your presence (personal and company), to listen and engage with peers, clients and prospects. Luan will present ways to connect and stay in front of your audience. There will also be a review of advanced search techniques and how to get the best out of LinkedIn groups.
 
Luan has 15 years’ experience in B2B marketing across agency, client-side and consultancy roles. She supports consultants, start-ups, SMEs and corporates who are looking to get marketing plans in shape, kick-start use of social media and/or get websites performing better.

Luan is vice-chair for the CIM South West board and trustee for the Communication, Advertising & Marketing (CAM) Education Foundation. She is also the author of Relax! It's Only Social Media and Social Media Marketing ROI, an online learning course for Lynda.com, LinkedIn's online education company.

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.