• CoBrowse

    • May 17, 2017

    6:30 PM - Milton Keynes

    BSI Group, also known as the British Standards Institution, is the national standards body of the United Kingdom.

    Marketing Director, Toni Allen, shares their experiences of how they developed a customer-centric marketing strategy that now envelopes the whole business in their go to market positioning.

    Toni Allen has worked agency and client-side on large multi-faceted global campaigns, including bringing new products to market in new retail categories and strategic innovation in established categories. With experience of categories such as Education, Mental Health, B2B, B2C, IT, FMCG, Tobacco, Arts & Entertainment and charitable sectors, Toni joined BSI two and a half years ago to help them build their customer-centric marketing journey.

    CPD category: Championing the customer
    duration: 1 hour

    Registration is from 18:30; the event starts at 19.00 and finishes at 20:30. If you are non-EU resident, please call the Network Support team to make your booking.

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    British Standards Institute
    Kitemark Court, Davy Avenue
    Knowlhill
    Milton Keynes
    MK5 8PP
    United Kingdom

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    Sector: Non-specific

    Region: South-East
    Map link: click here

    Attachments:
    Delegate instructions

    Speakers: Toni Allen

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £5.00
    • Studying member: £5.00
    • Student: £5.00
    • Non-member: £5.00

    The prices shown include VAT. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.