• CoBrowse

    • May 25, 2017

    6:00 PM - Glasgow

    Ailie Ferrari, University Brand Strategist at the University of Glasgow, shares five top tips for branding success.

    Beyond just a memorable logo, good branding increases the perceived value of a company/organisation, provides employees with direction and motivation, and makes acquiring new customers easier. So, why not come along and find out more about branding?

    This practical session focusses on Ailie (who was shortlisted to the final three for International Brand Master 2014) sharing five invaluable lessons learned when developing the award-winning “Inspiring People: Changing the World” branding at the University of Glasgow. These branding lessons will be applicable to all sectors.

    Find out more about Ailie in the attached speaker biography.

    This event is sponsored by the Adam Smith Business School – this year celebrating 40 years of the Glasgow MBA.

    CPD category: Brand
    Duration: 2.5 hours

    Registration and networking is from 18:00, the session starts at 18:30 and finishes at 21:00. If you are non-EU resident, please call the Network Support team to make your booking.

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    Adam Smith Business School
    University of Glasgow
    University Avenue
    Glasgow
    G12 8QQ
    United Kingdom

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    Sector: Finance

    Region: Scotland
    Map link: click here

    Attachments:
    Joining Instructions Ailie Ferrari

    Speakers: Ailie Ferrari

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £15.00
    • Studying member: £15.00
    • Student: £0.00
    • Non-member: £20.00

    Prices shown include VAT with refreshments provided. If you have any special dietary requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.