October 11, 2017

8:30 AM - St Helens

A full day workshop that will introduce marketing effectively in a digital world, raising awareness of the importance of a strong online presence and how to use social media to your advantage.

An immersive and interactive experience, the workshop aims to help identify which elements of digital marketing are right for your business and which would be a waste of time, effort and money.

René Power MCIM, is a digital B2B expert who will take you through the following:

• What is digital marketing?
• Digital strategy, objectives & KPIs
• Understanding customers
• Deciding what will success look like?
• The critical elements of building a customer focused website
• Briefing designers and developers
• On page and off page SEO (search engine optimisation)
• SEO checklist
• Inbound content marketing
• Social media business strategy
• Advertising online
• Analysis/measurement

René Power is a 22 year business marketing veteran having worked with companies large and small around the world. He runs his own marketing and training company, Vision B2B Marketing and Training Ltd, which provides course design and delivery for CIM, the Association of Public Service Excellence and blue chips including Rolls-Royce.

Private client work takes him into full marketing mix management in metals, manufacturing, engineering, construction and more.

This event is kindly sponsored by The Candidate.

CPD category: Digital integration
Duration: 7 hours

Registration is from 08:30; the event starts at 09:00 and finishes at 17:00. If you are a non-EU resident, please contact the Network Support team to make your booking.

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Ibis Styles Haydock
Galway Crescent off Piele Road
St Helens Merseyside
WA11 0GR
United Kingdom

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Sector: Social Marketing

Region: North
Map link: click here

Delegate instructions

Speakers: Rene Power


CIM Events Team


+44 (0)1628 427340


  • Member: £100.00
  • Studying member: £100.00
  • Student: £120.00
  • Non-member: £120.00

The price shown includes VAT with refreshments provided. To notify us of any special requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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