Integrating social media and content marketing into your marketing funnel

December 06, 2017

6:00 PM - Luton

This hands-on workshop will look at how you can use social media and content marketing to support your marketing funnel; converting ice-cold prospects into customers. During this session, we will revisit the marketing funnel, explore the social media platforms available to us, their relevance to your sector and brainstorm the different types of marketing content that we can use.

Using fictitious business scenarios we will then work together to map this against the marketing funnel and start to create a framework that you can use in your own business.

You will leave this session with a clear idea of how you can integrate social media and content marketing into your marketing funnel and a workbook that we will use throughout the session

This is the first of a series of events being held at University of Bedfordshire, Luton by the newly formed CIM/LoB Marketing Club.

The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Digital Integration
Duration: 1.5 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.