Let customer experience drive technology for business success

March 06, 2018

6:00 PM - Cirencester

Steve Jobs, Chairman, Chief Executive Officer and co-founder of Apple Inc. said; “You have to start with the customer experience and work backwards to the technology”. His reasoning was that people fear technology; but they don't need to understand it; they need to understand people and other resources.

At this CIM event, learn how Bürkert, one of the world's leading manufacturers of measurement and control systems for liquids and gases, has gained global organic profitable growth by implementing this philosophy and putting the customer at the centre of what they do. Bürkert is entirely family-owned, who invest their own money in state-of-the-art technology and superlative quality, but also the people to understand their customer needs.

Bürkert’s Marketing Manager & European Marketing Coach, Helen Christopher, will explain how the business grows through its marketing and sales efforts to deliver customer value and satisfaction. You will also have an opportunity to tour the facilities and discover how they deliver a customer experience that turns purchasers into loyal devotees.

CPD category: Championing the customer
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00.