New frontiers in specifier marketing

February 06, 2018

6:00 PM - London

Engaging with architects has always been a challenge for building product manufacturers. As the world gets busier it is becoming increasingly harder.

This evening seminar provides an opportunity to gain an insight into an award-winning approach, with presentations by two 2017 Winners from the Construction Marketing Awards – CIB and Built for Marketing.

CIB, PR Agency of the year, will share their experience of helping construction clients build a presence with architects. Built for Marketing will then share a case study relating to their Strategic Planning and Management Award win, with the development of a strategy for Guthrie Douglas, to re-position the brand with the specification community.

Finally, RIBA Journal – the publication most read by architects (Construction Media Index 2017), will close with a presentation showcasing options for engaging with architects.

CPD category: Integrated marketing communications
CPD duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please contact the Network Support team to make your booking.