May 24, 2018
9:30 AM - Hatfield
Join us for a day exploring the relationship between customer experience, the marketing function and the bottom line. The CIM’s Customer experience conference, kindly sponsored by
Cambridge Marketing College, will equip you with the know-how to implement a customer experience strategy, some take-away tools to help you implement it and some unique opportunities to explore why it matters.
You will learn:
How automation can improve the customer experience
How content personalisation can boost customer engagement
How to implement customer insights
How to close the gap between customer expectation and customer experience
Speakers:
Matt Horsup, Head of Digital Marketing, Itineris – insight
Richard Baker, Group Sales and Marketing Director, Inspiretec Group – personalisation
Katie Jameson, Head of EMEA Marketing, Act-On Software – automation
Laura Evens, COO, Naked Wines – employee advocacy
Richard Beevers, Customer Plus – The Logic and the Magic of Great Customer Experience
Throughout the day there will be an opportunity to network with your peers over coffee and a buffet lunch.
Special Offer:
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be activated after attending the conference.
CPD duration: 5 hours
Category: Customer experience
Registration and networking is from 09:30, the event starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.