November 13, 2018
9:00 AM - Cardiff
This CIM Wales branding masterclass is the fourth in the series, following our successful search, social and analytics masterclasses. Like all other masterclasses, this also features prominent practitioners, branding experts, speakers and writers together in a full-day session.
The session will touch on various topics on branding including planning and building a compelling brand, creative execution, personality and character of a brand. Whether you’re a start-up about to launch a new product or service, or an established company looking to revamp an existing one, this masterclass will provide you with the tips and know-how to plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience, and look specifically into employer branding for organisations who want to articulate their employer brand, and plan an internal marketing communications campaign to influence employee perceptions, attitudes and behaviour.
The masterclass is relevant for marketing and HR professionals irrespective of the size of the company and the industry sector you work in as it provides useful hints and practical training on how to best build your and your client’s brand. The event is also ideal for students looking to develop their careers in the field of marketing communications and branding.
What you’ll take away from attending: -
• An understanding of the key elements of a brand
• The art and science of creating a successful brand
• An understanding of the qualities that define a brand
• The different marketing communications that help develop the brand at a modest budget
• How to create a great user experience (UX) that delivers on your brand promise
• The importance of employer branding
• How to champion the brand internally
• Brand equity and the commercial impact of branding
Programme: -09.15 to 10.00 – Samuel Day, Chief Marketing Officer, Confused.com
Confused.com and its brand story
10.00 to 10.45 – Roger Pride, Managing Partner, Heavenly
Branding in an impatient world
10.50 to 11.10 – Coffee break
11.10 – 11.50 – Jenny Smith, Head of Marketing, England and Wales Cricket Board
Sports branding and the importance of branding in cricket
11.50 to 12.30 – Steve Sully, Managing Director, Stills Branding
Impact of emotion in branding
12.30 to 13.30 – Lunch
13.30 to 14.15 – Sally Alan
Building a brand on a budget
14.15 to 15.00 – Anna Lewis, Director, Marsden/Mee
Employer branding
15.00 to 16.00 – Networking
CPD category: Brand
CPD duration: 5 hours
Registration and networking is from 09:00; the event starts at 09:15 and finishes at 16:00. If you are non-EU resident, please contact the Regional Events team to make your booking.
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