• CoBrowse

    • November 26, 2018

    5:30 PM - Cambridge

    This session looks at 'PR' - what it is and why it is such a powerful marketing communications tool. Who are our stakeholders, and how should we manage our communications with them?
    How is media relations changing in the digital world?

    This session includes exercises as well as presentation, which will be useful for anyone considering a career in marketing.

    Speaker
    Terry Nicklin has over thirty years’ experience of marketing in product and service organisations. He has been Marketing Director in listed and privately held companies in sectors including manufacturing, procurement and technology, and also in the public sector. He now runs PR consultancy KeynotePR, working with clients in the technology and professional services sectors.

    Terry is a member of the CIM's East of England Regional Board, a Fellow of the CIM and of Cambridge Marketing College, where he is Course Director for Digital Marketing. He has taught marketing subjects in locations across the US, Europe and Asia. Terry is author of three books on stakeholder marketing and marketing communications, and has an MBA from Warwick University.

    This is the first of a new series of events being held at Anglia Ruskin University, Cambridge by the CIM/ARU Marketing Club.

    The aim of the club is to give practising marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

    CPD duration: 2.5 hours
    Category: Integrated marketing communications

    Registration and networking is from 17:30, the event starts at 18:00 and finishes at 20:30. If you are non-EU resident, please call the Regional Events team to make your booking.

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    Room LAB006, Ground Floor
    Lord Ashcroft Building, Anglia Ruskin University
    East Road
    Cambridge
    Cambridgeshire
    CB1 1PT
    United Kingdom

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    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Speakers: Terry Nicklin

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £10.00
    • Studying member: £10.00
    • Student: £10.00
    • Non-member: £20.00

    Prices are inclusive of VAT and refreshments. If you have any special requirements, please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events Team on +44 (0)1628 427 340.