• CoBrowse

    • January 29, 2019

    9:00 AM - Brighton

    This interactive computer-based beginners’ session will provide delegates with the basic skills needed to confidently interrogate and interpret key performance data to enhance website development decision making.

    Using your own organisation’s Google Analytics account, you’ll learn how to: -

    • Interpret the dashboard and set time spans
    • Navigate the menus to key areas of information (e.g. page visits) and correctly interpret the data
    • Plot visitor journeys from entry to exit points and identify ‘hot’ and ‘cold’ spots
    • Set appropriate journey goals and alerts
    • Export management reports and be able to explain them
                 

    Delegates should ensure they bring their Google login details and the ability to authenticate them. To fully participate, delegates should check that their Google Analytics account is correctly integrated and functioning ahead of the session.

    Computers will be provided, however if you have a laptop/tablet device please bring this along to the session.

    CPD category: Digital integration
    Duration: 3.5 hours

    Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Regional Events team to make your booking.

    This event has now passed
    Room G5, Brighton Business School
    University of Brighton
    Mithras House
    Lewes Road
    Brighton
    BN2 4AT
    United Kingdom

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    Sector: Non-specific

    Region: South-East
    Map link: click here

    Speakers: Nick Day

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £65.00
    • Studying member: £65.00
    • Student: £75.00
    • Non-member: £95.00

    The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.