The pursuit, perils and pleasure of measuring content marketing

April 02, 2019

6:00 PM - London

At this latest CIM/Westminster Business School marketing club event, we will look at how you can measure the results of your content marketing. We’ll cover the topic in four riveting chapters:

Chapter 1 - What is content marketing? Its appeal and rise in popularity.

Chapter 2 - Making a business case for it. In an increasingly ROI driven business, reporting on performance is integral for CMOs and CFOs. Here, we look at how to configure your reporting based on strategic objectives.

Chapter 3 - Measuring performance. The various things that content marketing can drive for you and how to measure them, including examples from clients and businesses in the outside world. Also, a look at how content marketing intersects with other marketing activity and how this can be measured.

Chapter 4 - We’ll wrap up with a group activity. Each team gets a client, a short brief of the challenges they face, and 15 minutes to explain how content marketing can solve them and how they’d measure their impact.

Speakers
Antoni Swidlicki, Head of Content, Croud. Antoni has been working in content marketing for six years, in that time, he has worked across a variety of sectors, including healthcare, consumer tech, travel and finance. Antoni leads the content team at Croud, overseeing the growth and development of the channel and the team.

Daisy Atkinson, Content Strategist, Croud. Daisy is a content strategist and former copywriter with over five years’ experience in content marketing. Her experience lies mainly within finance, tech & utilities. She loves a pun and hates it when people say hashtag instead of octothorpe.

This is the fourth in a series of events being held at the University of Westminster, Marylebone campus by the newly formed CIM/Westminster Business School marketing club.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.