November 05, 2019
8:30 AM - Basingstoke
This half-day masterclass has been created to provide delegates with the tools and skills needed to produce and manage a successful content marketing strategy for their organisation.
The workshop will focus on what makes up a content marketing strategy and and will cover the use and importance of content across marketing disciplines such as SEO, email marketing and PR. We will also be looking at how different content types can work together to get you results and work with budgets and timeframes.
Whether you are looking to breathe new life into your existing content marketing strategy, or want more of a structured outline to build upon, this half day session will inspire you with fresh ideas. We will be using practical examples of several types of campaign, including a telemarketing campaign, a wider awareness media campaign and a lead generation campaign.
The speaker will be Nicky Rudd, Managing Director of Padua Communications and the workshop will focus on B2B.
The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.
CPD category: Integrated marketing communications
Duration: 3.5 hours
Registration and networking is from 08:30, the event starts at 09:00 and finishes at 13:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.