• CoBrowse

    • November 05, 2019

    8:30 AM - Basingstoke

    This half-day masterclass has been created to provide delegates with the tools and skills needed to produce and manage a successful content marketing strategy for their organisation. 

    The workshop will focus on what makes up a content marketing strategy and and will cover the use and importance of content across marketing disciplines such as SEO, email marketing and PR. We will also be looking at how different content types can work together to get you results and work with budgets and timeframes.

    Whether you are looking to breathe new life into your existing content marketing strategy, or want more of a structured outline to build upon, this half day session will inspire you with fresh ideas. We will be using practical examples of several types of campaign, including a telemarketing campaign, a wider awareness media campaign and a lead generation campaign.

    The speaker will be Nicky Rudd, Managing Director of Padua Communications and the workshop will focus on B2B.
                                                                            
    The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

    CPD category: Integrated marketing communications
    Duration: 3.5 hours

    Registration and networking is from 08:30, the event starts at 09:00 and finishes at 13:00. If you are a non-EU resident, please contact the Regional Events team to make your booking. 

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    Room G007
    Basingstoke College of Technology
    Worthing Road
    Basingstoke
    Hampshire
    RG21 8TN
    United Kingdom

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    Sector: Non-specific

    Region: South-East
    Map link: click here

    Speakers: Nicky Rudd

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Link: Padua Communications

    Prices

    • Member: £65.00
    • Studying member: £65.00
    • Student: £75.00
    • Non-member: £95.00

    The prices shown include VAT with refreshments. Non-member price includes 3-months Affiliate Professional CIM membership, which can be claimed after attending the masterclass. If you have any special requirements please contact the regional events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.