November 07, 2019

10:00 AM - Colchester

This one day CIM masterclass has been created to provide B2B marketeers with the tools and skills needed to produce and manage a successful marketing strategy for a B2B audience.

The workshop will touch on various B2B specific topics, and will cover the use and importance of different marketing channels and practices to help you attract the right customers to your organisation. The day itself will include a number of workshop sessions which together will leave delegates knowing how best to understand, track, engage and grow their B2B customer base.  


10:00   Registration
10:30   Speaker 1: B2B Strategy – (Trevor Nicholls, Klood)
11:20   Coffee Break
11:40   Speaker 2:  Identify Your Customers – Buyer Personas (Trevor Nicholls, Klood)
12:30   Speaker 3: Build Relationships – Lead Generation (Alex Curtis, The Lead Engine) 
13:10   Lunch
14:00   Speaker 4: Topic TBC
14:50   Coffee Break 
15:10   Speaker 5: Keep the conversation going – LinkedIn (Evie Pettit, Social B)
16:00   Finish

Whether you are new to the B2B sector, or are looking to refresh your existing B2B marketing strategy - the CIM East of England's B2B marketing masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.

Non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

CPD Category: Strategy
Duration: 5 hours

Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

Colchester United Football Club
Community Stadium
United Way
United Kingdom

Sector: Non-specific

Region: East-England
Map link: click here


Regional Events team


+44 (0)1628 427340


  • Member: £75
  • Studying member: £75
  • Student: £75
  • Non-member: £150

The prices shown include VAT with a buffet lunch and refreshments provided. If you have any special requirements please contact the regional events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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