• CoBrowse
  • February 26, 2020

    6:00 PM - Poole

    Every year, final year Marketing Communication students at Bournemouth University organise one of the CIM’s most prestigious events, which is dedicated to the memory of the late Mike Warne, who was the South West Regional Director for the Chartered Institute of Marketing (CIM).

    This years event ‘The impact of neuromarketing’ will see a host of leading names from the world of marketing sharing their vision of our industry's future.

    This emerging topic has been chosen by the students with the support of CIM. Many brands are looking at or are now actually using neuromarketing to help them relate to their customer base. We’ll reveal how this concept can be effectively used within market research as well as the powerful effect you can generate when used correctly, and appreciate the diversity of the industry and the differing views around this concept within each sector.  During the evening you’ll enjoy some interactive demonstrations and will learn how organisations are using neuromarketing in practice. You’ll also have an opportunity to put your views to a panel of experts at the end of the evening.

    Keynote speakers:
    Katie Hart, International speaker, trainer, researcher in the field of neuromarketing and founder of Rhetonic and Dr John Hogan, a neuroscientist studying consumer behaviour, and how product experiences play out in the brain.

    CIM and the Bournemouth University students have designed the evening in a way that will allow us to see how neuromarketing is developing into an exciting way to look at your company's customer research. Our speaker’s will show how it allows a greater understanding of research, and in turn how this can also make marketing research more cost effective, as well as helping your business to shape the right customer behaviour for your brand.

    CPD category: Insights
    Duration: 2.5 hours

    Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are non-EU resident please call the Regional Events team to make your booking.

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    The Fusion Building
    Bournemouth University, Talbot Campus
    Fern Barrow
    BH12 5BB
    United Kingdom

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    Sector: Non-specific

    Region: South-West
    Map link: click here

    Speakers: Katie Hart


    CIM Events Team


    +44 (0)1628 427340


    • Member: £15.00
    • Studying member: £15.00
    • Student: £0.00
    • Non-member: £20.00

    The prices shown include VAT with light refreshments provided. If you have any special requirements please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.