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Mark Prescott is head of business development, publishing and consulting at the British Film Institute (BFI). Previously, he ran a digital business and created a new brand – Penguin Living – for the world’s biggest publisher.
He has worked for the Mayor of London on the promotion and marketing of London as the world’s most important cultural capital. He has also worked on projects with brands and organisations that include Unilever, UBS and the Natural History Museum.
He recently joined the CIM Marketing Podcast to share his insight on how video became a key tool used by marketers across the industry, and discuss CIM's brand new courses launched in association with the BFI.