Catalyst is CIM’s member-only magazine, packed with features that explore new thinking across key fields such as leadership, behavioural economics and sociology. Collating career-enhancing content from a global network of business leaders, Catalyst leads the conversation on the latest topics affecting marketers and businesses alike, making it a truly invaluable learning resource to the modern marketer.

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A great leader has the power to influence behaviours, decisions, and feelings, and make people feel both empowered and supported. But how does an individual learn what it takes to become an inspiring leader? In this edition of Catalyst, it’s time to ask yourself, why can’t you change the world?

Many of us will often hear the phrases ‘We need to get leadership buy-in’ or ‘This strategy has to be driven from the top’, but what does this really mean? Our latest Catalyst roundtable answers these questions and delves deeper into the theme of bolstering, making the most of, and improving, leadership.

Our cover story is an exploration of the brands leading the pack through disruption and innovation in new product development, where risk and reward must strike a careful balance. CIM members can also hear directly from MediaCom UK’s CEO Kate Rowlinson in our profile feature, where she shares her experiences of leading a brand truly focused on ED&I. Check out that profile feature, and many more exclusive articles, in the latest edition.

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A great leader has the power to influence behaviours, decisions, and feelings, and make people feel both empowered and supported. But how does an individual learn what it takes to become an inspiring leader? In this edition of Catalyst, it’s time to ask yourself, why can’t you change the world?

Many of us will often hear the phrases ‘We need to get leadership buy-in’ or ‘This strategy has to be driven from the top’, but what does this really mean? Our latest Catalyst roundtable answers these questions and delves deeper into the theme of bolstering, making the most of, and improving, leadership.

Our cover story is an exploration of the brands leading the pack through disruption and innovation in new product development, where risk and reward must strike a careful balance. CIM members can also hear directly from MediaCom UK’s CEO Kate Rowlinson in our profile feature, where she shares her experiences of leading a brand truly focused on ED&I. Check out that profile feature, and many more exclusive articles, in the latest edition.

The April edition of Catalyst is now available on MyCIM and is packed full of insightful articles, interesting discussion and insight. Members can view the whole magazine here:

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Did you know?

If you take any learnings from reading Catalyst that you can then implement in your day-to-day job role, this can be counted as CPD eligible. 

Find out more about CPD now.

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