Catalyst is CIM’s member-only magazine for the strategic marketer, bringing business leaders the latest insight and knowledge from across the profession. Catalyst magazine is packed with features that explore new thinking and deliver insightful content across key fields such as leadership, behavioural economics and sociology.
Collating career-enhancing content from a global network of business leaders, Catalyst leads the conversation on the latest topics affecting marketers and businesses alike, making it a truly invaluable learning resource to the modern marketer.
In January, we are launching with a new take on the classic new year mantra: renew, reset, re-evaluate. With a turbulent 2019 ahead, we consider how brands can take back control in times of uncertainty.
This quarter, CIM members can benefit from interviews with Nationwide CMO Sara Bennison, Ray Kelvin CBE, founder and chief executive at Ted Baker, and Formula 1’s head of marketing and comms, Ellie Norman.
With a wide-reaching global focus, Catalyst features articles from China, Africa, Australia and the Americas, focusing on issues such as the revival of retail, what conflict marketing stands for in the modern age, and the ever-evolving remit of senior marketers.