Release: Addressing trust deficit in the charity sector
ADDRESSING THE TRUST DEFICIT IN THE CHARITY SECTOR
- Leading figures from across: education, charity, business and the media meet to debate how to address the current trust deficit
- Debate to define the role strategic marketing needs to play for charities to prosper
- CIM event will look to address the findings from the recent Charity Commission report
A trio of flagship speakers will headline a Chartered Institute of Marketing (CIM) event created for charity and non-profit organisations. The event, ‘Where PR strategy for non-profits is headed in the next five years,’ will address the reduction of public trust in charities as a result of a series of high-profile crises.
Organised by CIM’s charity and social marketing group, experts in non-profit PR will discuss the causes and solutions to the current situation – and how strategic PR can change society for the better.
Speakers include Dr Nicky Garsten, associate professor in non-profit and business communications and programme director of BA (hons) in public relations and communications at the University of Greenwich. Dr Garsten is co-editor of Communicating Causes along with Professor Ian Bruce, who will chair the event.
Also speaking is Michaela O’Brien, principal lecturer at the University of Westminster. Course leader and co-founder of the pioneering MA in Media, Campaigning and Social Change, Michaela previously worked in consultancy and strategic communications for non-profits including Amnesty International, Carers UK and Business in the Community.
Joe Saxton, founder of sector think tank nfpSynergy and former director of communications at the RNID, will use his expertise to deliver strategic advice to help delegates drive fundraising, communications, or tackle wider organisational issues.
Professor Ian Bruce, vice president of RNIB and chair of CIM charity and social marketing group, said: “The event will help people who work in the charity and non-profit sector to communicate their causes in a clear and engaging way – with examples from around the world.
“We’ll cover everything from trends in measuring public trust and confidence, to the growing body of knowledge and skill around issues and risk management, alongside first-hand experiences of what does and doesn’t work.”
The event takes place at Mintel, London, on Monday 12 November, from 6pm-8.30pm with drinks and snacks provided.
CIM is proud to offer a reduced ticket rate of £10 to charity employees. To take advantage of this, please call 01628 427 340 to book tickets and quote your charity registration number. All other tickets are priced £15-£20.
Visit https://www.cim.co.uk/event/93170/ for more information or to book online.
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