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  • Release: Addressing trust deficit in the charity sector




    • Leading figures from across: education, charity, business and the media meet to debate how to address the current trust deficit
    • Debate to define the role strategic marketing needs to play for charities to prosper
    • CIM event will look to address the findings from the recent Charity Commission report

    A trio of flagship speakers will headline a Chartered Institute of Marketing (CIM) event created for charity and non-profit organisations. The event, ‘Where PR strategy for non-profits is headed in the next five years,’ will address the reduction of public trust in charities as a result of a series of high-profile crises.

    Organised by CIM’s charity and social marketing group, experts in non-profit PR will discuss the causes and solutions to the current  situation – and how strategic PR can change society for the better.

    Speakers include Dr Nicky Garsten, associate professor in non-profit and business communications and programme director of BA (hons) in public relations and communications at the University of Greenwich. Dr Garsten is co-editor of Communicating Causes along with Professor Ian Bruce, who will chair the event.

    Also speaking is Michaela O’Brien, principal lecturer at the University of Westminster. Course leader and co-founder of the pioneering MA in Media, Campaigning and Social Change, Michaela previously worked in consultancy and strategic communications for non-profits including Amnesty International, Carers UK and Business in the Community.

    Joe Saxton, founder of sector think tank nfpSynergy and former director of communications at the RNID, will use his expertise to deliver strategic advice to help delegates drive fundraising, communications, or tackle wider organisational issues.

    Professor Ian Bruce, vice president of RNIB and chair of CIM charity and social marketing group, said: “The event will help people who work in the charity and non-profit sector to communicate their causes in a clear and engaging way – with examples from around the world.

    “We’ll cover everything from trends in measuring public trust and confidence, to the growing body of knowledge and skill around issues and risk management, alongside first-hand experiences of what does and doesn’t work.”

    The event takes place at Mintel, London, on Monday 12 November, from 6pm-8.30pm with drinks and snacks provided.

    CIM is proud to offer a reduced ticket rate of £10 to charity employees. To take advantage of this, please call 01628 427 340 to book tickets and quote your charity registration number. All other tickets are priced £15-£20.

    Visit https://www.cim.co.uk/event/93170/ for more information or to book online.




    Notes to editors

    For media enquiries

    For further information please contact the Chartered Institute of Marketing regional press office at Pelican Communications on jessica.beckett@pelicomms.co.uk or 01457 820807


    For CIM enquiries

    James Delves
    CIM Head of PR and External Engagement

    Corinne Lavictoire 
    PR Executive


    About CIM

    The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.


    CIM provides members and organisations with five key benefits: 

    • Partnership – CIM is a professional and organisational partner to support performance and career development
    • Education – CIM allows individuals and businesses to continuously upskill
    • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
    • Connection – CIM provides access to services, expertise and peers
    • Recognition – CIM is the global benchmark of professional competence


    For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.




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