Release: Digital Summit tackles key issues facing marketers
CIM DIGITAL SUMMIT 2018 TACKLES KEY ISSUES FACING MARKETERS TODAY
- Marketers from Royal Mail, SORTEDfood, and Lonely Planet to discuss new ways of interacting with customers and addressing changing consumption patterns
- Marketing leaders to debate how to take advantage of the challenges facing the industry, such as Brexit, mistrust, fake news, new technologies and brand transparency
- The flagship marketing event will launch new research on the digital skills gap and advise marketers how to address gaps in their knowledge
Britain’s impending exit from the EU and increasing pressure for marketers to lead business growth have put a spotlight on the marketing industry in the last year. CIM has led the way in testing the preparedness of the marketing industry to respond to these transformations, advising marketers on how to seize opportunities and avoid potential pitfalls.
Lonely Planet and SORTEDfood on creating content that cuts through
Hosted at 30 Euston Square, London, CIM’s Digital Summit 2018 will allow delegates to hear from global organisations such as Lonely Planet and SORTEDfood on how they have tackled massive changes to consumer priorities and content consumption within the industry. Tom Hall, editorial and brand director at Lonely Planet, and Jamie Spafford, co-founder and marketing director at SORTEDfood, will discuss how they have harnessed the power of marketing to deliver business growth with multi-channel and customer-focused strategies.
Royal Mail and The Page Group discuss building a customer-focused culture
Marketing leaders from across the industry, including Royal Mail and The Page Group, will share their experiences of the importance of trust as a key dynamic in customer behaviours post-GDPR, and how organisations can ensure their team is upskilled to meet the challenges ahead. Sessions on the day will also examine the internal drivers of success, helping to ensure marketers have the right culture, structure, skill sets and recruitment strategy.
New research announced: Senior marketers lack skills in PPC, e-commerce and data
The event will also launch key research from CIM and Target Internet, assessing the current capabilities of the UK marketing industry in the wake of disruption from technology and Brexit. Earlier this year, CIM produced a major report, Export Ready, in collaboration with PwC, which canvassed the opinion of marketers across the country to gauge the confidence of the sector, ahead of Brexit. Target Internet and CIM have since collaborated to produce the Digital Skills Benchmark, assessing the digital skills levels of marketers across the industry. Results from these studies will be shared at the summit, and CIM and Target Internet will advise organisations on how they can upskill their capabilities in key areas that will become ever more crucial in the coming months, such as digital skills and capacity to export.
Discussing the day, CIM CEO, Chris Daly, said: “Now is a critical time for marketing, and as such we would urge CIM members and the wider marketing community to attend the Digital Summit to ensure they are up to date on the latest developments affecting the industry. Organisations are increasingly turning to marketers to deliver real business growth and lead in the face of uncertain times. With Brexit looming, we predict that this reliance on an effective marketing function will only increase, and marketers need to be sure that they have the skills to succeed.”
Book for your ticket for CIM’s Digital Summit now to discover how the skills demanded by today’s marketing have shifted in line with technology. Transformative times call for new competencies, and marketers must be ready.
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