PRESS RELEASE

CIM announces new strategic partnership to help develop ‘whole marketers’

● New course will enable marketers to take a holistic view of the technical, soft and leadership skills and personal understanding now required for a successful and fulfilling career in marketing
● Marketers will be able to increase their fulfilment in their careers and lives as a whole

Today the Chartered Institute of Marketing (CIM) and Abigail Dixon, director & founder of Labyrinth Marketing announced a strategic partnership to deliver a new industry-leading course, aimed at the professional development and personal development of the modern marketer.

The ‘Whole Marketer course’ will empower marketers enabling them to take a holistic view of the leadership, technical and soft skills required for a successful career in marketing, while also the personal understanding to live a fulfilled life.

The new course has been jointly developed and accredited by both organisations as part of CIM’s new ‘affiliate programme’. The 12-week virtual course will be headed up by Abigail Dixon, who authored a book of the same title and will provide marketers with an analysis of the tools and skills today’s marketer need.

The programme also explores the personal understanding of being a successful business leader, enabling attendees to understand what drives them, defines their success, values and goals and the things which may be holding them back.

Delivered virtually, the short three-hour sessions are perfect for the busy marketer and are packed with practical advice and examples of what ‘great’ looks like in practice. Attendees will also gain access to an online community where they can meet other likeminded marketers.

Discussing the new course Abigail Dixon, director & founder of Labyrinth Marketing said: “Many marketers feel overwhelmed, due to the breadth and increased accountability of their marketing role. They feel inundated by the new approaches, coupled with personal life demands. With so many courses focused on improving marketing skills and not the actual marketer, it made perfect sense to partner with CIM to help marketers take back ownership, enabling them to create their own path, which meets their individual needs.”

Discussing the partnership James Sutton, commercial director at CIM said: “The partnership with Abigail made perfect sense as the core premise of her book aligns perfectly with our own passion around the importance of professional development. With the pace of the marketing sector increasing, new technologies being launched every day and rising concerns over mental health, the modern marketer is under immense pressure and needs support.”

“We felt a real synergy working with Abigail on this new programme and are convinced that it will empower marketers to not only upskill themselves but to meet their potential while learning how to protect and improve their wellbeing.”

The new course costs just £1,495. The course will greatly benefit marketers who:
• Want to accelerate their career towards management and leadership
• Want to step change their professional practice and competencies and become a more rounded marketer with the technical skills, latest thinking, soft skills, leadership skills and personal understanding
• Want to feel empowered to lead and deliver the commercial growth of their brands and businesses of tomorrow
• Want to lead motivated and fulfilled teams
• Want increased self-confidence and clarity on personal values and motivation

To learn more or book on the course click here

-ENDS-

Notes to editors

For media enquiries
For further media information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

For CIM enquiries
James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk

Corinne Lavictoire
CIM PR Executive
corinne.lavictoire@cim.co.uk

About CIM:
For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk