QNB signs flagship deal with the Chartered Institute of Marketing
to upskill staff

• QNB upskilling staff to align with UK marketing standards
• The new partnership with the largest financial institution in the Middle East and Africa, will drive marketing output across three continents
• Best-in-class training will enable career development, whilst balancing industry demands and busy working lives

23 July 2024: The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team, developing the firm's marketing capabilities and responding to the global challenges faced by leading brands around the world. 

The partnership is the first for CIM with a Middle Eastern headquartered financial institution. CIM has helped QNB’s team to develop best practice global marketing skills, driving forward their marketing output and supporting career development. This partnership bolsters the firm's marketing functionality and supports QNB’s aim to drive business at both domestic and global levels.

CIM’s Marketing Programme was delivered by a team of highly experienced CIM course directors, individually selected for their unique skills and experience across six-half day sessions. The programme was designed to provide the QNB marketing team with everything they need to know about the key marketing models and the techniques vital for developing their own future marketing programmes.

CIM and QNB’s partnership will enable the Marketing and Communications team to deliver value across the business, with a focus on developing commercially viable marketing strategies, leveraging customer insights, and maximising digital capabilities.

Discussing the partnership, James Sutton, Strategy and Commercial Director at CIM said: “It’s a testament to CIM’s reputation as a standard-bearer for marketing that QNB has chosen us to deliver its training programme. We deliver the definitive marketing course, setting the standard for best marketing practice and professional development.

“I'm confident the knowledge and insight delivered by our course directors will enable QNB’s marketing team to operate competitively at a global level. Best-in-class marketing practices are vital for all firms pursuing global growth and we are proud of this new partnership in what hopes to be a long-standing working relationship for both parties.”

Ms. Heba Ali Al-Tamimi, Senior Executive Vice President-QNB Group Communications, Qatar National Bank said: “The demands of the banking sector are constantly changing. That’s why we are always assessing the market and have chosen to invest in CIM’s flagship marketing training programme to enable our team to navigate the exceptional challenges faced by brands across the world. Indeed, our marketing capability is key to delivering success now across the Middle East and Africa but also for the future as we extend our international footprint. We are proud of this partnership and its announcement exhibits our continuous commitment to investment in our staff, providing them with the tools for their own personal career development and to achieve CIM Chartered Status.”

To find out how CIM builds marketing capability for organisations visit: CIM Business Solutions, or about the CIM Marketing Programme and the range of courses offered by CIM visit: www.cim.co.uk.

-ENDS-

For media enquiries
For further media information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

James Delves
CIM Head of PR, Content and Community
James.delves@cim.co.uk  

Bryndley Walker

PR Executive

Bryndley.walker@cim.co.uk

About CIM
For over 100 years, CIM has supported the marketing sector. With members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk.