What you will learn
A deeper understanding of marketing’s role, how it can be used to drive success and how you can apply the marketing mix to satisfy customer needs.
Integrated Communications (Mandatory)
The importance of effective internal and external communications in building sustainable relationships and delivering customer value.
Customer Experience (Elective)
How to respond to the customers’ expectations and apply metrics to enhance the customer experience.
Digital Marketing (Elective)
Digital activities you can incorporate to improve multichannel marketing. As well as the key principles involved in monitoring and measuring the effectiveness of your digital marketing.
Achieving the qualification
To achieve the Certificate in Professional Marketing, a pass in BOTH mandatory modules and ONE elective module is required. Each module can be achieved as an award.
Do you qualify?
You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification. You can contact your preferred Accredited Study Centre to discuss your options, or for further information, you can download the qualification specification you can download the qualification specification here.
Reasonable adjustments policy
Reasonable adjustments enable a candidate with additional requirements to demonstrate their knowledge, skills and understanding to the levels of attainment required by the relevant CIM qualification specification. CIM ensures its Reasonable Adjustments Policy aligns to regulatory and legal requirements. The Reasonable Adjustments policy is available to learners on the MyCIM Portal once they are registered.
What are the costs?
There are three cost elements* to studying a marketing qualification at Level 4:
1. Once you've selected your preferred Accredited Study Centre, contact them to discuss your tuition fees. Note that costs may vary for each centre.
2. You'll then need to become a CIM Studying Member, for which the annual fee is £65.
3. Finally, you'll need to book your assessments through CIM when studying. The total assessment fee for this qualification is £435 (from April 2020 assessments onwards, the total fee will increase to £450). For students who reside in countries eligible for an international reduced rate, the total assessment fee for this qualification is £375 (from April 2020 assessments onwards, the total international reduced fee will increase to £390).
*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Want to find out more about our qualifications? Complete the below form and a member of our qualifications team will be in touch.
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