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  • Aims of the module

    For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.


    Module structure

    The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. the end of this module you should be able to:

    Unit 1: Digital Insights 

    • Understand the strategic implications of the changing digital environment on organisations
    • Interpret relevant insights from the wider digital environment

    Unit 2: Digital Optimisation 

    • Develop responses to changing stakeholder needs and behaviours
    • Develop a conversion optimisation plan

    Unit 3: Digital Analytics, Monitoring and Measurement 

    • Assess digital metrics and analytics
    • Apply key digital measures to analyse optimisation

    Assessment: Assignment

    • The assessment will require submission of an assignment based on a theme and an organisation of choice. 

    View module specification document.

    Explore the full Diploma in Professional Marketing qualification.

    Award level
    CIM level 6

    Estimated study time
    170 hours

    Please contact your Accredited Study Centre directly 

    View module specification

    To speak to an advisor:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk

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    To discuss our qualifications:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk