Digital Optimisation

Aims of the module

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. the end of this module you should be able to:

Unit 1: Digital Insights

Understand the strategic implications of the changing digital environment on organisations
Interpret relevant insights from the wider digital environment

Unit 2: Digital Optimisation