Resource Management

Aims of the module

This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner.

Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Managing People

Develop and manage the marketing team (20%)
Know how to improve marketing performance through people (20%)

Marketing Resources

Assess the effectiveness of the current resource mix (15%)
Develop plans to improve marketing performance through an optimised resource mix (15%)

Marketing Financials

Apply appropriate techniques to manage the marketing budget (15%)
Define ways of monitoring, evaluating and reporting the financial performance of marketing (15%)

Assessment: Assignment