The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real world business outcomes.
We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples - while highlighting common pitfalls.
The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals
This course gives marketers and creatives who have some experience of content creation, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands.
Delegates are typically: • Marketing executives • Marketing managers • PR executives • PR managers • Business owners • Copywriters • Designers
We will take an in-depth look at all aspects of content marketing in 2018 including:
|Start Date||End Date||Location|
|20 Sep 2018||21 Sep 2018||London|
|08 Nov 2018||09 Nov 2018||London|
|06 Dec 2018||07 Dec 2018||London|
|21 Feb 2019||22 Feb 2019||London|
|11 Apr 2019||12 Apr 2019||London|
|27 Jun 2019||28 Jun 2019||London|
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.