Learn how to approach a strategic process of conversion rate optimisation (CRO) where you will learn how to implement a robust conversion optimisation methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability.

Who should attend?

This course is designed for ecommerce managers and heads of ecommerce, digital marketing managers, as well as senior managers within online businesses including ecommerce, retail, SAAS and B2B

Learning outcomes

  • Fundamentals of CRO and what it can achieve with real world examples
  • Digital Analytics; how to conduct an audit and use analytics to find conversion opportunities
  • Methods of conversion and qualitative research; how to look for insights within different research methodologies and principles
  • Different testing and optimisation strategies
  • Testing prioritisation, QA and analysis done right
  • How to implement CRO into your business; the right team, the right attitude and expectations

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,250
Non-Residential: £1,160
Member Residential: £1,044
Member Non-Residential: £1,125
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
13 Aug 2018 14 Aug 2018 Moor Hall
12 Nov 2018 13 Nov 2018 London

Course Director

David Mannheim

David is the owner of UserConversion, a strategic dedicated conversion optimisation agency in Manchester, UK. He has worked on optimisation strategies for multichannel companies like Mamas and Papas and conducted well over 1000 A/B tests; running a team who specialises in individual areas of optimisation like analytics, psychology and copywriting. He has worked with brands and companies like Travelex and Waterstones.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.