Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
A two day practical SEM training course covering how to plan and implement your search engine marketing; keyword research, competitors research, measurement, on and off site organic tactics and Paid media buying that will increase search traffic and resulting customers
It will show delegates how to use SEM tactics to win new customers, remarket to existing customers and to create profitable and sustainable online business.
This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157).
Marketing or web managers who are required to plan and implement an SEM program in either B2B or B2C markets. They will either have 2 years+ experience of planning and running SEM programs, or have attended our one day introductory Search Engine Marketing course.
It is essential to maximise the value of the course, delegates can bring access to their own Google AdWords, Google Webmaster Tools and Google Analytics accounts and raise any SEM programme specific issues.
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Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.