Affiliate marketing is the 'promised land' of marketing, where the brand or merchant pays only for the sales or leads you receive. Therefore this form of performance marketing is highly prized by e-Commerce retailers and business marketers. However the success of affiliate marketing starts with a well planned programme, which will boost your web sales, generate leads and improve online brand reach, whilst avoiding the many pitfalls that can befall the novice . This one day workshop looks at this fascinating digital marketing practice in detail, offering you a step-by-step guide to developing a successful strategy and promoting your programme.

Who should attend?

This workshop is ideal for sales and marketing practitioners, e-marketers, and e-commerce professionals. It is the best affiliate marketing training course for companies planning to start their affiliate marketing programs, work with a network and grow their membership. This course enables a complete beginner to learn from scratch or an experienced practitioner improve an established affiliate network.

Learning outcomes

  • Introduction to affiliate marketing and its role in your marketing plan.
  • The mechanics of affiliate marketing programmes.
  • The role of the 'merchant' and the role of the 'affiliate'.
  • Getting started: hosting an affiliate program and creating a network.
  • Promoting the affiliate program and joining networks.
  • Become an affiliate of others.
  • Controlling your affiliates in search.
  • Write and edit powerful web sales copy.
  • Analyse web performance.
  • Grow your affiliate network and boost your online brand awareness.


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

There are currently no available dates for this course

Course Director

Graham Hansell

Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.