;

Overview

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

Part one: Brand importance

  • What is a brand?
  • Why do I need a brand?
  • Brand value.

Part two: Brand creation

  • Brand focus.
  • Brand strategy.
  • Brand culture.

Part three: Brand implementation

  • Brand design.
  • Brand identity.
  • Brand experience.

Part four: Brand sustainability

  • Employer Branding.
  • Brand standards.
  • Brand protection.
  • Brand delivery. 

Pricing

Residential: £1,315
Non-Residential: £1,225
Member Residential: £1,184
Member Non-Residential: £1,103
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
05 Feb 2018 06 Feb 2018 Moor Hall
25 Apr 2018 26 Apr 2018 London
17 Jul 2018 18 Jul 2018 Moor Hall
27 Sep 2018 28 Sep 2018 Manchester
29 Oct 2018 30 Oct 2018 London
15 Nov 2018 16 Nov 2018 Birmingham

Course Director

Paul Hitchens

Paul Hitchens is the author of two branding books: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’. He is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.