This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.
This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.
Part one: Brand importance
Part two: Brand creation
Part three: Brand implementation
Part four: Brand sustainability
|Start Date||End Date||Location|
|29 Aug 2018||30 Aug 2018||London|
|27 Sep 2018||28 Sep 2018||Manchester|
|29 Oct 2018||30 Oct 2018||London|
|15 Nov 2018||16 Nov 2018||Birmingham|
|15 Jan 2019||16 Jan 2019||London|
|12 Mar 2019||13 Mar 2019||Moor Hall|
|23 Apr 2019||24 Apr 2019||London|
Paul Hitchens is the author of two branding books: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’. He is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.