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Overview

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

Part one: Brand importance

  • What is a brand?
  • Why do I need a brand?
  • Brand value.

Part two: Brand creation

  • Brand focus.
  • Brand strategy.
  • Brand culture.

Part three: Brand implementation

  • Brand design.
  • Brand identity.
  • Brand experience.

Part four: Brand sustainability

  • Employer Branding.
  • Brand standards.
  • Brand protection.
  • Brand delivery. 

Course Dates

Start Date End Date Location
15 Jan 2019 16 Jan 2019 London
11 Feb 2019 12 Feb 2019 Newcastle NE3 1HP
12 Mar 2019 13 Mar 2019 Moor Hall
23 Apr 2019 24 Apr 2019 London
29 May 2019 30 May 2019 Newcastle NE3 1HP

Course Director

Paul Hitchens

Paul Hitchens is the author of two branding books: ‘Successful Brand Management – In a Week’ and ‘Create the Perfect Brand’. He is an award winning creative with over 25 years experience in the creative industries, working in advertising, branding, design and marketing. Paul is an industry commentator and has appeared on TV and Radio including: BBC, ITV and Channel5 News.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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