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Overview

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries.

Who should attend?

Whether you are an in-house copywriter or work in an agency, this practical course helps you write compelling copy that really works. It is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.

Learning outcomes

  • How to create immediate impact with your brochure.
  • How to tell a compelling story.
  • How to develop effective themes in longer print collateral, such as brochures.
  • Understanding the balance of imagery and its effect.
  • How to gain response/interaction from your brochure.
  • How new technologies impact on traditional writing.
  • Managing word choice and sentence structure to get your message across.

Course Dates

Start Date End Date Location
11 Oct 2018 11 Oct 2018 London
11 Dec 2018 11 Dec 2018 London

Course Director

Tracy Huntley

Before becoming a trainer in 2003, Tracy Huntley spent 15 years in the competitive world of marketing agencies regularly pitching for work with clients such as KP Foods, Nestle, Pepsi-Cola, Citroen and Reckitt and Coleman Pharmaceuticals. She now runs her own business, pitching for consultancy projects and advising clients with live business tenders in both the public and private sectors.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.