Negotiation is a key work and life skill. As businesses prepare for life after Brexit, many will look to explore opportunities overseas and the ability to successfully negotiate will become even more important. Being better at negotiating means getting better results in terms of timelines, price or quality - which all contribute to bottom line profitability. This course will enable participants to get the best results using a persuasive, but collaborative, negotiation style.

Who should attend?

Those who wish to build a good understanding of how to structure and run a high quality negotiation, or who have to negotiate with customers either formally or informally. Many attendees will not have had any formal negotiation training before but could find it is an increasing part of their role.

Learning outcomes

  • Plan effectively, get the best results and anticipate the other side’s position.
  • Open a negotiation effectively to set the right tone.
  • Understand your requirements and those of the other party to assess where the best deals can be done.
  • Receive and respond to proposals, until an acceptable solution to both parties has been found.
  • Handle attempts to win unwarranted concessions and keep the negotiation going when a deadlock is possible.
  • Close a negotiation effectively.

Course Dates

Start Date End Date Location
29 Mar 2019 29 Mar 2019 London
24 May 2019 24 May 2019 London
01 Aug 2019 01 Aug 2019 London
05 Nov 2019 05 Nov 2019 London

Course Director

Martin Brooks

Martin Brooks is an extremely experienced facilitator who has worked with major organisations to improve their negotiation skills. Not only has Martin thoroughly researched the skills of successful negotiating, he uses his 20 years of experience in various sales management roles to give relevant examples and expertise. Martin has been running negotiation courses with great success at CIM since 2009.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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