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Overview

It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others. In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…

Who should attend?

  • Copywriters or senior marketers who deal with copy regularly.
  • Anyone who needs to manage the copy-stream more effectively.
  • Teams who’d like their copy to resonate both internally and externally .
  • Everybody who’s interested in the importance of copy in brand development.

Learning outcomes

  • How to identify your own skills and improve your own copy – quickly and easily.
  • To analyse, critique, and develop copy productively.
  • Insights about copy techniques, tone of voice; effective communications.
  • Managing copy, managing agencies, effectively helping colleagues.
  • ‘Instant’ wins – ways to improve the quality of your copy overnight.

Course Dates

Start Date End Date Location
07 Nov 2018 08 Nov 2018 London
21 Nov 2018 22 Nov 2018 London
07 Feb 2019 08 Feb 2019 London
05 Mar 2019 06 Mar 2019 Newcastle NE3 1HP
08 May 2019 09 May 2019 London
04 Jun 2019 05 Jun 2019 Newcastle NE3 1HP
20 Aug 2019 21 Aug 2019 London
19 Nov 2019 20 Nov 2019 London

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.