It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others. In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…

Who should attend?

  • Copywriters or senior marketers who deal with copy regularly.
  • Anyone who needs to manage the copy-stream more effectively.
  • Teams who’d like their copy to resonate both internally and externally .
  • Everybody who’s interested in the importance of copy in brand development.

Learning outcomes

  • How to identify your own skills and improve your own copy – quickly and easily.
  • To analyse, critique, and develop copy productively.
  • Insights about copy techniques, tone of voice; effective communications.
  • Managing copy, managing agencies, effectively helping colleagues.
  • ‘Instant’ wins – ways to improve the quality of your copy overnight.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,315
Non-Residential: £1,225
Member Residential: £1,184
Member Non-Residential: £1,103
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
29 Aug 2018 30 Aug 2018 London
07 Nov 2018 08 Nov 2018 London

Course Director

Alan Barker

Alan Barker specialises in communication skills, influencing and persuasion, creativity, problem solving and innovation, and has over twenty years' experience in training and coaching. As well as working frequently in the City of London, Alan has consultancy positions with the London Assembly, the Institute of Chartered Accountants in England and Wales, and the Chartered Insurance Institute. He has also delivered online training and coaching to managers from NGOs in association with Fahamu, a capacity-building organisation based in Oxford, UK and Kenya, and is additionally the author of 18 books.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.