This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

  • Create and/or improve a programme for measuring and improving digital media effectiveness.
  • Audit current approaches and identify areas for improving performance.
  • Search engine optimisation (SEO).
  • Pay Per Click marketing including Google AdWords.
  • Social media including Facebook, Twitter, Instagram,etc.
  • Partner marketing including affiliate marketing .
  • Online advertising including ad networks and behavioural targeting.
  • E-mail marketing including deliverability.
  • Site content and copy.
  • Digital marketing strategy and planning.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Residential: £1,875
Non-Residential: £1,695
Member Residential: £1,688
Member Non-Residential: £1,526
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
27 Jun 2018 29 Jun 2018 London
25 Jul 2018 27 Jul 2018 London
29 Aug 2018 31 Aug 2018 Moor Hall
17 Sep 2018 19 Sep 2018 London
26 Sep 2018 28 Sep 2018 Manchester
22 Oct 2018 24 Oct 2018 Edinburgh
29 Oct 2018 31 Oct 2018 London
28 Nov 2018 30 Nov 2018 Moor Hall
18 Dec 2018 20 Dec 2018 London

Course Director

Daniel Rowles

Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.