This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office.

Who should attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

  • Create and/or improve a programme for measuring and improving digital media effectiveness.
  • Audit current approaches and identify areas for improving performance.
  • Search engine optimisation (SEO).
  • Pay Per Click marketing including Google AdWords.
  • Social media including Facebook, Twitter, Instagram,etc.
  • Partner marketing including affiliate marketing .
  • Online advertising including ad networks and behavioural targeting.
  • E-mail marketing including deliverability.
  • Site content and copy.
  • Digital marketing strategy and planning.

Course Dates

Start Date End Date Location
18 Dec 2018 20 Dec 2018 London
09 Jan 2019 11 Jan 2019 London
28 Jan 2019 30 Jan 2019 London
18 Feb 2019 20 Feb 2019 London
27 Feb 2019 01 Mar 2019 Moor Hall
27 Mar 2019 29 Mar 2019 London
29 Apr 2019 01 May 2019 Moor Hall
29 May 2019 31 May 2019 London
12 Jun 2019 14 Jun 2019 Birmingham
26 Jun 2019 28 Jun 2019 London

Course Director

Daniel Rowles

Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

  • CoBrowse