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Overview

This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment. 

Who should attend?

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone who has completed the three day Digital Marketing course. 

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes.
  • Advanced channel techniques - SEO, social media, e-mail, display.
  • In-depth analytics - analysis, funnels, reporting and ROI.
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.

Course Dates

Start Date End Date Location
07 Feb 2019 08 Feb 2019 Moor Hall
12 Mar 2019 13 Mar 2019 Newcastle NE3 1HP
09 Apr 2019 10 Apr 2019 London
07 May 2019 08 May 2019 Newcastle NE3 1HP

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.