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Overview

This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment. 

Who should attend?

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone who has completed the three day Digital Marketing course. 

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes.
  • Advanced channel techniques - SEO, social media, e-mail, display.
  • In-depth analytics - analysis, funnels, reporting and ROI.
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Pricing

Residential: £1,315
Non-Residential: £1,225
Member Residential: £1,184
Member Non-Residential: £1,103
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
30 Jul 2018 31 Jul 2018 London
18 Oct 2018 19 Oct 2018 Moor Hall

Course Director

Daniel Rowles

Daniel Rowles has been working in digital marketing for the past 15 years, with extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.